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Business case study webinars

Online business case study tutorial – the rumour of the Apple car

Description: With the announcement of the latest Apple iPhone hitting the press, Dr Michael Shulver discusses previous speculation regarding Apple’s potential for competing in the auto-industry. Learn what this would mean from an operations perspective and discover more about our online programmes.

Online business case study tutorial - Starbucks mobile

Description: Dr Michael Shulver explores the operations management of Starbucks Mobile. Find out more about the issues that have arisen from this service design and learn more about our online business courses.

Online business case study tutorial – attracting a wider audience in museums

Description: Dr Mike Shulver explores a strategy employed by The Geological Museum, who set out to ‘promote discovery, understanding and enjoyment of the natural world.’ This type of service sector innovation and change applies to multiple modules on the University of Birmingham’s online business courses.

Online business case study tutorial – reinventing the zoo experience for visitors

Description: Dr Mike Shulver explores the way in which Singapore Zoo reinvented the consumer experience. He also explains how the online business courses at the University of Birmingham benefit students.

Online business case study tutorial – lunch delivery in Mumbai

Description: Explore the logistics of lunch deliveries made by the Mumbai Tiffin Box Suppliers Association (MTBSA), learn how this organisation deals with fluctuations in demand and hear questions from attendees and learn about the online business courses available.

Online business case study tutorial – the evolving music industry

Description: From records to tapes, CDs to MP3 files and live streaming online, the music industry has gone through rapid change in recent years. Find out how this type of change has negatively impacted the supply chain and learn more about our online business courses.

Online business case study tutorial – deconstructing services

Description: QBNET is a brand of men’s hairdressers which revolutionised the hairdressing industry in Japan. Compare profit margins and differences in efficiency. Transfer this type of operations management to other industries and find out what else you could be learning on either of our online business courses.

Online business case study tutorial – performance management in the hotel industry

Description: In this webinar, Dr Mike Shulver looks at the service concept of a UK-based hotel group and deconstructs the strategies employed by this hotel. Hear a Q&A session at the end of the tutorial to learn more about the Online MBA and Online MSc International Business.